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Corporate Philosophy

 

Today, conservation of nature and its safe-keep has become a matter of concern to all. The well being of our environment, so that our children can have a better tomorrow is in the hands of today’s responsible citizens. Keeping this in mind, Tata Kubota expresses its concern for the fast receding fresh water from the earth’s surface and the importance of its conservation.

With only 5% share in the total water body of the earth, fresh water is a rare commodity today. Equitable and sustainable management of this rare resource is thus, a major global challenge. Preserving the quality and availability of fresh water therefore, has become the most pressing of all environmental challenges today. Perhaps, because water is a perceived cheap and readily available resource, often we fail to realise how much stress human demands for water create on natural ecosystems.

The situation thus demands an urgent need to bring a shift in our attitude towards water quality and conservation. While considerable steps have been initiated in this direction across the world, there are still around 1.2 billion people in the world using potentially unsafe water supplies, out of which two third live in Asia. To have some idea of its enormity, this additional coverage of 1.2 billion equates to establishing new water supply services everyday until 2015. At Tata Metaliks Kubota Pipes, our dream would be to partner in this endeavour and bring about the change.